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How The North Face redefined waterproof gear through FutureLight - Nextrday - Scale-up experts - Strategy, Go-to-Market, Branding & Execution
![The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology](https://mma.prnewswire.com/media/806013/North_Face_FUTURELIGHT_experience.jpg?p=facebook)
The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology
![It looks like down, but the contents are actually “air”. An innovative Nuptse vest from The North Face. – GO OUT It looks like down, but the contents are actually “air”. An innovative Nuptse vest from The North Face. – GO OUT](https://www.thegoout.com/_lib/wp-content/uploads/2023/03/imac1_4259.jpg)
It looks like down, but the contents are actually “air”. An innovative Nuptse vest from The North Face. – GO OUT
![The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology](https://mma.prnewswire.com/media/806012/north_face_futurelight_las_vegas.jpg?p=facebook)